Cookie Policy
Last Updated: August 8, 2026
Overview
This Cookie Policy explains how Elara London ("we," "us," or "our") uses cookies and similar technologies on our website. It should be read together with our Privacy Policy, which describes how we handle your personal data more broadly.
We use cookies in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).
What Are Cookies?
Cookies are small text files that are placed on your device (computer, tablet, or smartphone) when you visit a website. They are widely used to make websites work efficiently, to remember your preferences, and to provide information to website owners.
Cookies set by us are called "first-party cookies." Cookies set by other companies whose services we use, such as Google, are called "third-party cookies."
Types of Cookies We Use
Strictly Necessary Cookies
These cookies are essential for our website to function properly. They enable core features such as page navigation, the shopping cart, secure checkout, and fraud prevention. These cookies are set by Shopify, our e-commerce platform, and cannot be switched off, as the website cannot function without them.
Examples of what these cookies do:
- Keep track of the items in your shopping cart
- Enable secure login and checkout
- Remember your cookie consent choices
- Support fraud detection and site security
Analytics Cookies
We use Google Analytics to understand how visitors use our website — for example, which pages are visited most often and how visitors move through the site. This helps us improve our website and services.
These cookies collect information such as your IP address, browser type, pages viewed, and time spent on the site. The information is aggregated and does not directly identify you.
Analytics cookies are only placed with your consent.
Advertising Cookies
We use Google Ads to show relevant advertisements and to measure the effectiveness of our advertising campaigns. These cookies may track your browsing activity across websites and are used to build a profile of your interests.
Advertising cookies are only placed with your consent.
Functionality Cookies
These cookies allow the website to remember choices you make, such as your region or preferences, to provide a more personalised experience.
Cookies Overview
| Category | Provider | Purpose | Consent Required |
|---|---|---|---|
| Strictly necessary | Shopify | Cart, checkout, security, consent storage | No |
| Analytics | Google Analytics | Site usage statistics and performance | Yes |
| Advertising | Google Ads | Relevant advertising and campaign measurement | Yes |
| Functionality | Shopify | Remembering your preferences | Yes |
Your Consent
When you first visit our website, you will see a cookie banner asking for your consent to place non-essential cookies. You can:
- Accept all cookies
- Decline non-essential cookies
- Adjust your preferences by category
You can change or withdraw your consent at any time via the cookie settings on our website. Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.
How to Manage Cookies in Your Browser
In addition to the cookie settings on our website, you can manage or delete cookies through your browser settings. Most browsers allow you to:
- View which cookies are stored on your device
- Delete some or all cookies
- Block cookies from specific websites or all websites
Please note that blocking strictly necessary cookies may affect the functionality of our website, including the ability to place orders.
For more information about cookies and how to manage them, visit www.aboutcookies.org or www.allaboutcookies.org.
Third-Party Cookies
Some cookies on our website are set by third parties, in particular Google (for analytics and advertising). We do not control these cookies. For more information about how Google uses data, please visit Google's Privacy Policy at policies.google.com/privacy. You can opt out of Google Analytics tracking via the Google Analytics Opt-out Browser Add-on, and manage Google ad personalisation at adssettings.google.com.
Data Protection & Your Rights
Information collected through cookies may constitute personal data. Your rights in relation to this data, and how we protect it, are set out in our Privacy Policy.
You have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection, at ico.org.uk.
Changes to This Policy
We reserve the right to update this Cookie Policy at any time. Any changes will be reflected on this page with a revised Last Updated date. We encourage you to review this policy periodically. Continued use of our website following any changes constitutes your acceptance of the updated policy.
Contact Information
Store Name: Elara London
Email: info@elara-london.co.uk
Phone: +44 20 8073 1743
Response Time: 30 minutes - 24 hours
Customer Service Hours:
Monday-Friday: 09:00-17:00 GMT
Saturday & Sunday: 10:00-16:00 GMT
Company Information
Operated By: Jarne Peters
Company Number: 0795230843
VAT Number: BE0795230843
Company Address: Trinellestraat 20, Riemst, Limburg, 3770, Belgium